Print & Graphic Design
Imagine this: you’ve created a phenomenal business plan, you’ve got a product or service that everyone needs, and you’ve put together a compelling message that is sure to knock your customers’ collective socks off. How do you deliver all of that to potential clients?
Sure you could talk their ears off, but at the end of the day, you just can’t grow a business on word of mouth alone. You have to have something that can be disseminated, whether it be a print ad, a digital ad, or even a brochure.
That’s where graphic design comes in.
Graphic design and document design are two hallmarks of any marketing strategy. Without time and thought being put into your graphic design, it doesn’t matter how compelling your message is – no one will read it if the design doesn’t catch their eye first.
Our team looks at each project as a highly effective marketing tool. We focus on content, information handling, appropriateness and effectiveness. We create outstanding digital and print communications for all industries including healthcare, real estate, manufacturing, and consumer goods.
We accomplish this by sticking to three ideas: be effective, be timeless and aim to wow.
Creating design solutions for our clients always make us happy, but what makes us even happier is witnessing our client’s success – that’s when we know our team has created an effective design.
The overarching goal of every design project is to make it timeless—you shouldn’t be able to tell if it was designed yesterday or 100 years ago.
Aim to Wow
Milton Glaser is one of the most internationally renowned and highly influential figures in graphic design. Glaser is most well known for creating the “I (heart) NY” tourism campaign — just one of the most iconic images of all time, no big deal! He’s also the designer behind the promotional artwork for the AMC TV series, Mad Men, as well as the designer of the DC Comics logo the company used from 1977 to 2005. Needless to say, the man knows graphic design.
Glaser once said, “There are three responses to a piece of design — yes, no and wow! Wow is the one to aim for.”
The “wow” is shorthand for a powerful, instinctual reaction to visual images. Our goal is to aim to “wow,” and everything else will fall into place.
Canterbury United Methodist Church